TikTok Review Turns Up Heat on Chipotle
TKFFF · 2024-05-21 15:50
Chipotle Mexican Grill's new TikTok critic has some investors worried.
Chipotle partnered with TikTok food reviewer Keith Lee last year over a so-called ordering hack he popularized. But Lee last week posted a video in which he slammed the fast-casual chain for what he viewed as small portion sizes and lacking flavor. That post went viral, garnering over 14M views, prompting some investor concern about backlash.
Wedbush analysts Nick Setyan and Michael Symington note the worries and say their checks suggest there hasn't been a major effect on sales and traffic. Investor concerns follow recent internet-fueled backlash at Planet Fitness and Bud Light.
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